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Digital Advertising

Swansea University

Awarded
services
Wales

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Key details

Contracting authority
Region
Swansea
Delivery: United Kingdom
Contract value
£1,200,000ex VAT
Submissions closed
27 November 2023
Published
26 October 2023

Procurement

Contract period
Until 26 October 2026
4 years
Submission method
Electronic Submission
Procedure type
Open procedure
CPV classifications
  • 79341000 Advertising services
  • 79341400 Advertising campaign services
  • 79340000 Advertising and marketing services

What happened

Swansea University awarded this contract to Adgen Ltd on 12 Apr 2024. The contract runs until 26 Oct 2026.

Description

The University is seeking to award a 3 year contract, to commence in March 2024 with an option to extend beyond the initial 3 year period for a further period of 12 months (3+1).

Due to the nature of student recruitment advertising with new platforms and channels used for advertising the University is seeking to procure media buying for digital advertising.

The University wishes to appoint an external Contractor to help deliver advertising of key marketing and communications projects throughout the year as well as ad hoc projects as they arise. The appointment requires the Contractor to buy and manage advertising on behalf of the University. The University does not expect the successful organisation(s) to undertake creative design (this is a separate contract) but does expect that the Contractors will liaise with the Universities creative design agencies and in-house design teams where necessary.

Awarded supplier

Supplier
Adgen Ltd
Award date
12 April 2024

Contact

Address
Procurement Office, Swansea University, Singleton Park, Swansea, SA2 8PP

Identifiers

Buyer reference
SU25(24)
Notice ID
031661-2023
OCID
ocds-h6vhtk-040f59

Explore related tenders

External ID: fts-ocds-h6vhtk-040f59 • Added 6 August 2026