Public Contracts Scotland

Multichannel Advertising & SEO Agency for Student Recruitment

Abertay University

Awarded
services
Scotland

This tender has closed

The submission deadline for this contract has passed. There may be more active services tenders from Abertay University, and hundreds more across the UK public sector.

Key details

Contracting authority
Region
Dundee
Contract value
£1,050,000ex VAT
Submissions closed
28 April 2025
Published
3 June 2025

Procurement

Procedure type
Open procedure
CPV classifications
  • 79340000 Advertising and marketing services
  • 79341100 Advertising consultancy services
  • 79341200 Advertising management services
  • 79341400 Advertising campaign services

What happened

Abertay University awarded this contract to Anything is Possible worth £1,050,000 on 4 Jun 2025.

Description

Abertay University seeks a strategic agency partner with extensive expertise in multichannel advertising and search engine optimisation (SEO) to support and enhance student recruitment for undergraduate and postgraduate programs. The selected agency will be expected to deliver a comprehensive, data-driven strategy that increases the university’s visibility, engagement, and conversion rates across key target markets in Scotland, the rest of the UK, and internationally.

Awarded supplier

Supplier
Anything is Possible
Award value
£1,050,000
Award date
4 June 2025

Contact

Identifiers

Buyer reference
038-AU-PRO-2425
Notice ID
rls-101-JUN531817
OCID
ocds-r6ebe6-0000794617

Explore related tenders

External ID: pcs-ocds-r6ebe6-0000794617 • Added 15 May 2026