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Digital Analytics Tool

BBC (British Broadcasting Corporation)

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Key details

Contracting authority
BBC (British Broadcasting Corporation)
Public authority - sub-central government
Region
London
Contract value
£28,670,000ex VAT
£28,670,000 inc VAT
Deadline
20 November 2026
Enquiry deadline
6 November 2026(questions / clarifications)
Award decision
31 March 2027(estimated)
Published
23 October 2026

Procurement

Contract period
1 October 2028 - 30 September 2031
3 years
Possible extension to 30 September 2037 · 8 years, 11 months in total
Extension terms: The Contract may be extended at the BBC’s discretion by up to 3 x 24-month extensions. If the BBC wishes to exercise this option, it will give written notice to the supplier no later than three (3) months prior to the end of the initial term.
Procedure type
Competitive flexible procedure
CPV classifications
  • 72316000 Data analysis services
  • 72212482 Business intelligence software development services

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Description

The BBC is looking to purchase a digital analytics platform to collect high-quality data on user interaction across its digital services, with current volumes of around 160 billion events per month. The tool will be used by approximately 3,000 users across the BBC and BBC Studios Limited, who collectively produce more than 1,000 custom dashboards consumed by stakeholders both inside and outside the organisation.

Contact

Address
Broadcasting House, Portland Place, London, W1A 1AA

Bid documents

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Identifiers

Buyer reference
PROC 2026 - 56 JM
Notice ID
100725-2026
OCID
ocds-h6vhtk-078f8b

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External ID: fts-ocds-h6vhtk-078f8b • Added 23 October 2026