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Fostering - Lead Creative and Strategic Agency 2026

Department for Education

Awarded
services

This tender has closed

The submission deadline for this contract has passed. There may be more active services tenders from Department for Education, and hundreds more across the UK public sector.

Key details

Contracting authority
Department for Education
Public authority - central government
Region
London
Contract value
Not stated by buyer
Submissions closed
Not stated by buyer
Published
16 October 2026

Procurement

Contract period
12 November 2026 - 12 November 2028
2 years
Possible extension to 12 November 2029 · 3 years in total
Extension terms: single optional additional 1 year extension
Procedure type
Below threshold - limited competition
CPV classifications
  • 79340000 Advertising and marketing services

What happened

Department for Education awarded this contract to Accenture worth £2,550,000 on 16 Oct 2026. The contract runs until 12 Nov 2028.

Description

We are looking for a strategic and creative partner to lead the ongoing development and delivery of the National Fostering Recruitment campaign. The appointed agency will act as the lead agency for the campaign, working with WPP 650 to provide creative strategy and development; production of campaign assets across all paid channels and formats; brand guardianship of the campaign brand; creative input to support low/no-cost content for owned and shared channels; and collaboration with DfE and other contracted campaign agencies

Awarded supplier

Supplier
Award value
£2,550,000
Award date
16 October 2026

Contact

Address
Sanctuary Buildings, 20 Great Smith Street, London, SW1P3BT

Identifiers

Buyer reference
project_10639
Notice ID
097906-2026
OCID
ocds-h6vhtk-07896e

Explore related tenders

External ID: fts-ocds-h6vhtk-07896e • Added 16 October 2026