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T1042 - Understanding Society Wave 17-22

University Of Essex

Awarded
services

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Key details

Contracting authority
Region
Colchester
Delivery: United Kingdom
Contract value
£70,000,000ex VAT
Submissions closed
5 February 2024
Published
30 November 2023

Procurement

Contract period
29 March 2024 - 28 March 2031
7 years
Procedure type
Open procedure (above threshold)
CPV classifications
  • 79311000 Survey services
  • 79311200 Survey conduction services

What happened

University Of Essex awarded this contract to Kantar Public UK Limited worth £49,635,913 on 26 Apr 2024. The contract runs until 28 Mar 2031.

Description

Understanding Society: The UK Household Longitudinal Study (UKHLS) is a major household panel survey funded by the Economic and Social Research Council with co-funding from some government departments. This phase includes six waves of the core annual survey - approximately 21,000 households issued continuously throughout the year - and six waves of the Innovation Panel (IP) - approximately 1,500 households interviewed summer/autumn each year. Both surveys have a sequential mixed mode design using a combination of web, CAPI and to a smaller extent CATI, to maximise participation. We also enhance the annual data collection with more detailed information from participants, including biomeasures, or collecting information on a wider set of participants connected to sample members. In addition, we have a programme of continuous innovation both to improve the quality of data on the core surveys and to enhance the Study.

The requirement to provide high quality, household longitudinal social survey data is critical for the success of Understanding Society. In evaluating bids we will be particularly looking for evidence of a commitment to a cycle of continuous improvement by monitoring activities, identifying problems and improving processes to ensure high quality data collection and data delivery. We will also be looking for evidence of a commitment to open communication and transparency with us about monitoring, problems, and improvement processes. Achieving high response rates across modes and samples, minimising attrition and response bias, and the timely delivery of quality-assured questionnaire scripts and data will be of the highest priority.

This invitation to tender covers core activities associated with data collection for (1) Waves 17 to 22 of the main survey, and (2) Waves 18 to 23 of the IP and a number of additional elements scheduled for 2025-2030. These additional elements are listed below:

1. An experimental general population refreshment sample of Great Britain, to add around 500 productive households to the Innovation Panel at IP18 (2025). This would experiment with the use of a 'recruitment phase' to engage participants and collect contact information prior to the household's first main survey. This would test recruitment approaches for the Wave 20 boosts (see items 3 and 4, below);

2. A general population boost of Great Britain to add around 500 households to the IP20 (2027);

3. Wave 20 (2028-29): An ethnic minority boost of 3000 households, designed to sample the areas of the UK with a relatively high proportion of ethnic minority people, with the great majority of sample points being in England.

4. Wave 20 (2028-29): A Celtic boost of 2,500 households, to increase the number of participants in Wales (1000 households), Scotland (1000 households), and Northern Ireland (500 households).

5. Wave 22 (2030-31) will include biomarker data collection and will also need a pilot to run in early 2029.

6. IP23 (2030): a general population boost of Great Britain to add around 500 households to the IP.

Awarded supplier

Supplier
Kantar Public UK Limited
Award value
£49,635,913
Award date
26 April 2024

Contact

Address
University of Essex, Wivenhoe Park, Colchester, CO4 3SQ
Contact name
Aston Baker

Identifiers

Buyer reference
2e12d26c-aadd-4666-b4c4-b3d8954ccbfc
Notice ID
30f2d2bf-9a84-46fc-b40f-05bf12eb57e5-703261
OCID
ocds-b5fd17-3f9171b6-8a4d-480b-b2a7-26aca589d752

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External ID: cf-ocds-b5fd17-3f9171b6-8a4d-480b-b2a7-26aca589d752 • Added 3 October 2026