West Midlands Visitor Survey 2024
West Midlands Growth Company Ltd e-Tendering
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Key details
Procurement
- 79310000 Market research services
- 73110000 Research services
- 79311400 Economic research services
- 73210000 Research consultancy services
- 73300000 Design and execution of research and development
What happened
West Midlands Growth Company Ltd e-Tendering awarded this contract to XV Insight Ltd worth £70,228 on 5 Aug 2024. The contract runs until 31 Dec 2024.
Description
The West Midlands Growth Company (WMGC) has a requirement to appoint a sole provider to conduct a visitor survey to understand the profile, experience, and behaviour of visitors to the West Midlands region.
The aim of this project is to provide market intelligence on the profile and demographics of visitors to the West Midlands, their motivation to visit, sources of information they have used to research and plan their trip, the most popular and well used aspects of the area's visitor offer, visitor satisfaction and visitor expenditure. The project outputs are required to inform regional and local visitor economic strategy, positioning and tactics in its work to promote and develop the Visitor Economy as required via its Service Level Agreement with local councils.
The sucessful supplier is expected to undertake an on-street and an on-line visitor survey.
Awarded supplier
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External ID: cf-ocds-b5fd17-0da082be-2c3e-4584-ba62-d153f996c235 • Added 3 October 2026