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Prospective Student Engagement and Conversion Service for Keele University

Keele University

Live
Confirmed tender
services
SME-friendly

Key details

Contracting authority
Region
West Midlands
Contract value
£1,900,000ex VAT
Deadline
31 March 2025
Published
20 February 2025

Procurement

Contract period
1 July 2025 - 30 September 2027
2 years
Procedure type
Open procedure (above threshold)
CPV classifications
  • 79342000 Marketing services

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What happened

The contract runs until 30 Sept 2027.

Description

Tenders are invited from interested parties for the Contract for the provision of a Prospective Student Engagement and Conversion Service for Keele University in accordance with the Tender Specification in Section 2 of the Invitation to Tender (ITT).

The services required are fully described in the Tender Specification.

All Tenderers are required to submit a compliant tender response in accordance with the tender requirements as set out in the Tender Specification.

All tender responses will be subject to the Tender Evaluation Methodology as set out in the ITT.

Main reasons for the decision not to sub-divide the contract into lots: Given the need for one Service Provider to co-ordinate the delivery of all of the services required, the contract has not been subdivided into lots.

The contract will run for an initial period of twenty-seven months from 1st July 2025 to 30th September 2027 with options to extend for a further two twelve-month periods, reviewed annually, with a final end date of 30th September 2029. The decision of whether to take up the extension options will be down to the absolute discretion of the University.

The estimated total value of the contract over its duration (including the extension options if these are taken up) is £1.9 million excluding VAT.

Award Criteria: Quality criterion - Name: Proposed Management Structure and Key Personnel for the Contract for the provision of a Prospective Student Engagement and Conversion Service for Keele University / Weighting: 200 marks Quality criterion - Name: Approach and Methodology for the delivery of the Contract for the provision of a Prospective Student Engagement and Conversion Service for Keele University / Weighting: 300 marks Quality criterion - Name: Conversion Rates and Return on Investment under the Contract for the provision of a Prospective Student Engagement and Conversion Service for Keele University / Weighting: 200 marks Price - Weighting: 300 marks

Additional information: The procurement documents are available for unrestricted and full direct access, free of charge, at: https://in-tendhost.co.uk/universityofkeele/aspx/Home

Tenders or requests to participate must be submitted electronically via: https://in-tendhost.co.uk/universityofkeele/aspx/Home

Is a Recurrent Procurement Type? : Yes

Contact

Address
Keele, Staffordshire, West Midlands, ST5 5BG
Contact name
Darren Pearce

Identifiers

Buyer reference
IT-182-282-KU/697/DP/SM/2025
Notice ID
f3d634af-596f-4764-a560-f6359501b226-828931
OCID
ocds-b5fd17-1a71e651-b5d6-4d53-ba0f-82e0dfa3bd55

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External ID: cf-ocds-b5fd17-1a71e651-b5d6-4d53-ba0f-82e0dfa3bd55 • Added 3 October 2026