Media Agency Services
BFI
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Key details
Procurement
- 79340000 Advertising and marketing services
- 79413000 Marketing management consultancy services
- 79342000 Marketing services
What happened
BFI awarded this contract to AKA Promotions Limited worth £400,000 on 27 Jan 2025. The contract runs until 28 Feb 2027.
Description
The BFI is seeking an experienced media agency to deliver all-channel and all-business area paid media planning, buying and campaign delivery and optimisation, with a focus on digital channels.
The business areas include all under the BFI brand, nationally and internationally, but excludes Global Screen Fund and other BFI funded partner projects eg Escapes.
Each business area operates with discreet KPIs and within a variety of parameters and have separate but often over-lapping audiences all engaged at some level with the BFI brand and experience.
An essential requirement for a media agency is experience of working with a complex, overarching brand that operates multiple touchpoints for customers and audiences, in an arts, heritage, film, TV, government or education environment.
The successful agency must be able to demonstrate previous experience of achieving a range of KPIs and campaign metrics within multiple campaign briefs, including commercial and engagement.
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External ID: cf-ocds-b5fd17-202d3f2c-43da-413a-bb2e-6cd7dd99b98a • Added 3 October 2026