Making Tax Digital: Sole Traders & Landlords Preparedness Research
H M Revenue & Customs
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Key details
Procurement
- 73110000 Research services
What happened
H M Revenue & Customs awarded this contract to Verian Group UK Ltd worth £399,994 on 15 May 2025. The contract runs until 31 Dec 2027.
Description
HMRC is running communications campaigns about MTD for Income Tax. These began in 2024 and will continue into 2026 and beyond. These campaigns aim to raise awareness about MTD for Income Tax with sole traders, landlords and agents, to encourage them to take action to prepare for the change and encourage those who are eligible to sign up voluntarily.
HMRC are seeking a supplier to undertake research to assess the effectiveness of these campaigns in raising awareness and encouraging sole traders and landlords to take action to prepare.
Findings will inform the design and targeting of subsequent campaigns.
Awarded supplier
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External ID: cf-ocds-b5fd17-113485a9-b7de-40bd-b814-8ee12b6f7ccb • Added 3 October 2026