US_22055 - Media Advertising

The contract(s) under tender will cover all types of online and offline advertising

services for student recruitment marketing, including, but not limited to, planning and

strategy input, platform/channel expertise and advice, making recommendations to

meet objectives, buying media space, campaign management, optimisation,

tracking, reporting and evaluation.

We will work with an agency to develop and deliver tightly targeted offline/out-of-home

awareness and student recruitment campaigns. Activity is usually planned to coincide

with key dates in the recruitment calendar.

• in advance of recruitment events,
• in the run-up to application deadlines
• and for UG students, in advance of Clearing.
• When budgets allow, we also run awareness boosting activity when students

are in the research and consideration periods of their university application

journey.

The main focus of this activity for prospective students will be to raise awareness of

the university, prompt visits to our website and to drive appropriate visitors to the open

day booking pages on our website.

We require an agency to work with us to maximise the value of our budgets and help

us plan our activity to reach our priority audiences as efficiently as possible.