International Managed Services
Cardiff University
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Key details
Procurement
- 79413000 Marketing management consultancy services
- 79340000 Advertising and marketing services
- 79342000 Marketing services
- 79342100 Direct marketing services
- 98910000 Services specific to international organisations and bodies
What happened
Cardiff University awarded this contract to IDP Connect Ltd worth £199,600 on 29 Jun 2024.
Description
A multi-year strategic marketing campaign which supports Cardiff University and our aims to grow international numbers by implementing and managing marketing activity to generate interest, awareness and enquiries into IDP offices from key markets. This activity is part of a wider institutional objective to shape the international student cohort and diversify away from the ‘traditional’ markets that Cardiff is currently strong in.
Agent counsellors support these enquiries to make applications to the University, and subsequently enrol.
Services include:
- Media marketing
- Social media marketing
- Advertising
- Content creation and delivery
- Network engagement
- Client success sessions
- Client reporting, analysis and recommendations
This managed service will complete the pipeline for students subsequently enrolling. It provides the opportunity to have a complete pipeline with one organisation.
Awarded supplier
Contact
Identifiers
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View all →External ID: fts-ocds-h6vhtk-048336 • Added 20 August 2026