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PR and Event agency requirement in the food sector (Paris region) for AHDB

AHDB (Defra Network eTendering Portal)

Awarded
services

This tender has closed

The submission deadline for this contract has passed. There may be more active services tenders from AHDB (Defra Network eTendering Portal), and hundreds more across the UK public sector.

Key details

Contracting authority
Region
Coventry
Delivery: United Kingdom
Contract value
£733,333ex VAT
Submissions closed
10 January 2025
Published
7 November 2024

Procurement

Contract period
1 April 2025 - 31 March 2029
4 years
Submission method
Written
Procedure type
Open procedure
CPV classifications
  • 79416000 Public relations services

What happened

AHDB (Defra Network eTendering Portal) awarded this contract to AUGUSTE and LOUISE on 25 Feb 2025. The contract runs until 31 Mar 2029.

Description

AHDB intend to procure a Contract to a successful Supplier for the provision of a PR and Event Agency in the food sector (Paris region).

required from the successful supplier mainly for the events below:

Top Pros – occurs once a year in October, with the aim at inviting head butchers from supermarkets, who sell St George lamb and organise in-store activities/activations.

Escoffier – an exclusive culinary event organised by the Disciples Escoffier International. Example of tasks would be drafting and creating press kits and press releases, drafting and creating invitations, distribution and follow-up/confirmation, establishing press files and identifying influencers etc.

Full description

AHDB France is looking for a communication agency specialized in food to manage our press relations and events in exclusively in France. AHDB require a dedicated project manager and on events, a small team of 3 or 4 persons will be required to fulfil the needs of this contract.

The estimated total budget is £220k per year. This contract will have options to extend by 1+1 +1 years, taken in yearly increments. Budget and activities will be agreed at the signing of any extension option.

AHDB France organise or participate in around 10/12 events per year. Support will be required from the successful supplier mainly for the events below: Top Pros – occurs once a year in October, with the aim at inviting head butchers from supermarkets, who sell St George lamb and organise in-store activities/activations. Escoffier – an exclusive culinary event organised by the Disciples Escoffier International. Example of tasks would be drafting and creating press kits and press releases, drafting and creating invitations, distribution and follow-up/confirmation, establishing press files and identifying influencers etc. The closing date for this tender opportunity is NOON 10th January 2025 The electronic address at which the Procurement Documents have been made directly available by AHDB by electronic means is https://defra-family.force.com/s/Welcome. This is AHDB’s e-Sourcing portal.

Awarded supplier

Supplier
AUGUSTE and LOUISE
Award date
25 February 2025

Contact

Address
Middlemarch Business Park, Coventry, CV3 4SU
Contact name
Sarah Waters

Identifiers

Buyer reference
2024-713
Notice ID
036018-2024
OCID
ocds-h6vhtk-04b487

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External ID: fts-ocds-h6vhtk-04b487 • Added 6 August 2026