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Media Agency Services

British Film Institute

Awarded
services

This tender has closed

The submission deadline for this contract has passed. There may be more active services tenders from British Film Institute, and hundreds more across the UK public sector.

Key details

Contracting authority
Region
London
Contract value
£400,000ex VAT
Submissions closed
5 September 2024
Published
6 August 2024

Procurement

Submission method
Electronic Submission
Procedure type
Restricted procedure
CPV classifications
  • 79340000 Advertising and marketing services
  • 79413000 Marketing management consultancy services
  • 79342000 Marketing services

What happened

British Film Institute awarded this contract to AKA Promotions Ltd on 1 Mar 2025.

Description

The BFI is seeking an experienced media agency to deliver all-channel and all-business area paid media planning, buying and campaign delivery and optimisation, with a focus on digital channels. The business areas include all under the BFI brand, nationally and internationally, but excludes Global Screen Fund and other BFI funded partner projects eg Escapes. Each business area operates with discreet KPIs and within a variety of parameters and have separate but often over-lapping audiences all engaged at some level with the BFI brand and experience.

An essential requirement for a media agency is experience of working with a complex, overarching brand that operates multiple touchpoints for customers and audiences, in an arts, heritage, film, TV, government or education environment. The successful agency must be able to demonstrate previous experience of achieving a range of KPIs and campaign metrics within multiple campaign briefs, including commercial and engagement.

Awarded supplier

Supplier
AKA Promotions Ltd
Award date
1 March 2025

Contact

Address
BFI, 21 Stephen Street, London, W1T 1LN
Contact name
Selina Muir

Identifiers

Buyer reference
2024-386
Notice ID
024636-2024
OCID
ocds-h6vhtk-0487f4

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External ID: fts-ocds-h6vhtk-0487f4 • Added 6 August 2026