Provision of a Creative & Marketing Partner for WeCare Wales www.wecare.wales

This is a CONCTRACT AWARD under the Public Contract Regulations 2015 (PCR) - the contract is awarded under NPS Media Buying, Integrated Marketing Campaigns & Public Relations Services Framework

Contract under NPS Media Buying, Integrated Marketing Campaigns & Public Relations Services Framework

Reference: NPS-CS-107-20

Social Care Wales’s Requirements

Social Care Wales is seeking a suitably skilled and experienced creative partner to collaborate with the existing WeCare Wales team with a focus on the various elements of their marketing, communications and resources campaigns.

The creative partner must:

• Be responsible, proactive, flexible and dynamic in supporting both planned and unplanned projects.
• Optimize impact and ensure value for money within the available budget.
• Provide highly creative, innovative and strategic expertise across a broad range of media channels, including but not limited to: TV, social media, out-of-home (OOH) advertising, radio, cinema, digital and print.
• Offer guidance on audience targeting, recommending the most effective approaches to engage identified audience groups.
• Manage budget planning and oversight ensuring adherence to agreed financial parameters.
• Maintain clear communication processes with the We Care Wales team.
• Implement robust evaluation processes to assess the performance and impact of commissioned work, including providing access to live data.
• Ensure that all outputs are accessible, bilingual and adhere to Welsh language standards.
• Align with Social Care Wales's marketing and communications and digital strategies. This could include (but is not limited to) making sure any resources meet our marketing and communications and digital and technology standards, using our central CRM system to support campaigns and/or building on and contributing back to our understanding of our audiences. Additional information: With guidance from Sell2Wales, this Contract Notice is published under the Public Contracts Regulations 2015 (PCR), using the NPS Media Buying, Integrated Marketing Campaigns & Public Relations Services Framework which falls pre Feb 2025.