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Prospective Student Engagement and Conversion Service for Keele University

The University of Keele

Awarded
services

This tender has closed

The submission deadline for this contract has passed. There may be more active services tenders from The University of Keele, and hundreds more across the UK public sector.

Key details

Contracting authority
Region
Keele, Staffordshire,
Delivery: UKG24
Contract value
£1,374,890ex VAT
Submissions closed
Not stated by buyer
Published
16 December 2025

Procurement

Contract period
1 July 2025 - 30 September 2027
2 years
Procedure type
Open procedure
CPV classifications
  • 79342000 Marketing services

What happened

The University of Keele awarded this contract to QS Quacquarelli Symonds Limited worth £1,374,890 on 17 Sept 2025. The contract runs until 30 Sept 2027.

Description

Tenders are invited from interested parties for the Contract for the provision of a Prospective Student Engagement and Conversion Service for Keele University in accordance with the Tender Specification in Section 2 of the Invitation to Tender (ITT).

The services required are fully described in the Tender Specification.

All Tenderers are required to submit a compliant tender response in accordance with the tender requirements as set out in the Tender Specification.

All tender responses will be subject to the Tender Evaluation Methodology as set out in the ITT.

Full description

Main reasons for the decision not to sub-divide the contract into lots: Given the need for one Service Provider to co-ordinate the delivery of all of the services required, the contract has not been subdivided into lots.

The contract will run for an initial period of twenty-seven months from 1st July 2025 to 30th September 2027 with options to extend for a further two twelve-month periods, reviewed annually, with a final end date of 30th September 2029. The decision of whether to take up the extension options will be down to the absolute discretion of the University.

The estimated total value of the contract over its duration (including the extension options if these are taken up) is £1.9 million excluding VAT.

Awarded supplier

Supplier
QS Quacquarelli Symonds Limited
Companies House: Company number 02563879
Award value
£1,374,890
Award date
17 September 2025

Contact

Address
Procurement Office, Directorate of Finance, Innovation Centre 1, Keele University Science and Innovation Park, Keele, Staffordshire, ST5 5NB
Contact name
Darren Pearce

Identifiers

Buyer reference
KU/697/DP/SM/2025
Notice ID
083400-2025
OCID
ocds-h6vhtk-04e544

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External ID: fts-ocds-h6vhtk-04e544 • Added 6 August 2026