Prospective Student Engagement and Conversion Service for Keele University
The University of Keele
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Key details
Procurement
- 79342000 Marketing services
What happened
The University of Keele awarded this contract to QS Quacquarelli Symonds Limited worth £1,374,890 on 17 Sept 2025. The contract runs until 30 Sept 2027.
Description
Tenders are invited from interested parties for the Contract for the provision of a Prospective Student Engagement and Conversion Service for Keele University in accordance with the Tender Specification in Section 2 of the Invitation to Tender (ITT).
The services required are fully described in the Tender Specification.
All Tenderers are required to submit a compliant tender response in accordance with the tender requirements as set out in the Tender Specification.
All tender responses will be subject to the Tender Evaluation Methodology as set out in the ITT.
Full description
Main reasons for the decision not to sub-divide the contract into lots: Given the need for one Service Provider to co-ordinate the delivery of all of the services required, the contract has not been subdivided into lots.
The contract will run for an initial period of twenty-seven months from 1st July 2025 to 30th September 2027 with options to extend for a further two twelve-month periods, reviewed annually, with a final end date of 30th September 2029. The decision of whether to take up the extension options will be down to the absolute discretion of the University.
The estimated total value of the contract over its duration (including the extension options if these are taken up) is £1.9 million excluding VAT.
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External ID: fts-ocds-h6vhtk-04e544 • Added 6 August 2026