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Whole Industry Econometrics Model
Rail Delivery Group
Awarded
services
This tender has closed
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Key details
Contracting authority
Rail Delivery Group
Public authority - sub-central government
Region
London
Sector
Contract value
Not stated by buyer
Submissions closed
Not stated by buyer
Published
6 August 2026
Procurement
Contract period
2 September 2026 - 1 September 2030
4 years
Possible extension to 2 September 2032 · 6 years in total
Extension terms: 2 years in one year increments
Procedure type
Competitive flexible procedure
CPV classifications
- 63711000 Support services for railway transport
What happened
Rail Delivery Group awarded this contract to Adclaro worth £7,347,993 on 3 Aug 2026. The contract runs until 1 Sept 2030.
Description
The Rail Delivery Group (RDG) are looking to appoint a partner to develop an independent and robust industry wide econometric model to evaluate, optimise and understand the impact of revenue generating marketing investment across 14 TOCs including both DFTO and non DFTO operators, and national activity delivered by RDG.
Awarded supplier
Supplier
Adclaro
GB-PPON: PQZH-1117-LTVP
Award value
£7,347,993
Award date
3 August 2026
Bidders
2 bidders
Contact
Address
1 Puddle Dock, London, EC4V 3DS
Contact name
Sunil Chauhan
Email
Phone
Identifiers
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