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Transport for Wales Rail Limited (Utility Buyer)
Awarded
services
Wales
This tender has closed
The submission deadline for this contract has passed. There may be more active services tenders from Transport for Wales Rail Limited (Utility Buyer), and hundreds more across the UK public sector.
Key details
Contracting authority
Transport for Wales Rail Limited (Utility Buyer)
Public authority - sub-central government
Region
Pontypridd
Contract value
£4,166,667ex VAT
Submissions closed
Not stated by buyer
Published
1 October 2026
Procurement
Contract period
16 September 2026 - 15 September 2029
3 years
Possible extension to 15 September 2031 · 4 years, 11 months in total
Extension terms: Option to extend for 2 x 12 month periods
Procedure type
Direct award
CPV classifications
- 79000000 Business services: law, marketing, consulting, recruitment, printing and security
What happened
Transport for Wales Rail Limited (Utility Buyer) awarded this contract to GOOGLE UK LIMITED worth £4,166,667 on 15 Sept 2026. The contract runs until 15 Sept 2029.
Description
Transport for Wales Rail has entered into a direct arrangement with Google for the provision of Google Ads Advertising services. This arrangement will enable the Marketing team to manage directly pay per click (PPC) advertising activity on the Google Platform.
Awarded supplier
Supplier
GOOGLE UK LIMITED
GB-PPON: PYTW-6484-BTXP
Award value
£4,166,667
Award date
15 September 2026
Contact
Address
3 Llys Cadwyn, Pontypridd, CF37 4TH
Website
Contact name
Procurement
Email
Identifiers
Buyer reference
TFW1030.00
Notice ID
092960-2026
OCID
ocds-h6vhtk-06d1e8
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