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Single Customer View (SCV) Database and CRM Loyalty Services

Tender opportunity published by First Greater Western Limited on TenderSignal, the UK public sector tender monitoring platform.

Contracting Authority
First Greater Western Limited
Region
Wiltshire
Contract Type
services
Source
FTS

GWR is undertaking a major procurement to appoint a strategic partner capable of delivering an integrated customer data, Customer Relationship Management (CRM), and loyalty ecosystem. The goal is to create a unified, scalable, and insight driven environment that strengthens customer relationships, i

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