Contracts Finder
BTA2177 - Analytics 360 with GA4 Properties
British Tourist Authority t/a VisitBritain/VisitEngland
Awarded
services
This tender has closed
The submission deadline for this contract has passed. There may be more active services tenders from British Tourist Authority t/a VisitBritain/VisitEngland, and hundreds more across the UK public sector.
Key details
Contracting authority
Region
Birmingham
Delivery: B2 4AJ
Sectors
Contract value
£116,100ex VAT
Submissions closed
20 October 2025
Published
27 August 2026
Procurement
Contract period
15 February 2026 - 29 February 2028
2 years
Procedure type
Call-off from a framework agreement
CPV classifications
- 72316000 Data analysis services
What happened
British Tourist Authority t/a VisitBritain/VisitEngland awarded this contract to Merkle worth £116,100 on 18 Feb 2026. The contract runs until 29 Feb 2028.
Description
Web data analytics. Direct Award process via CCS G-Cloud 14 Framework. RM1557.14
Awarded supplier
Supplier
Merkle
Award value
£116,100
Award date
18 February 2026
Contact
Address
4th Floor, Victoria Square House, Victoria Square, Birmingham, B2 4AJ
Contact name
Procurement Team
Email
Identifiers
Buyer reference
CF-0023400D4L000000DloEUAS
Notice ID
76b742db-74e6-4f52-9073-30640bd42987-912261
OCID
ocds-b5fd17-dbbc3d75-241a-49b4-8357-e5145eb5bd5f
Explore related tenders
External ID: cf-ocds-b5fd17-dbbc3d75-241a-49b4-8357-e5145eb5bd5f • Added 29 April 2026