Most SMEs walk into bids blind.
Public procurement is meant to be transparent, and the data is technically all public. But it's spread across thousands of award notices on Find a Tender, Contracts Finder and dozens of other portals, formatted inconsistently, and useless without aggregation.
Most SMEs don't know which competitors have won similar work, what those competitors charged, or how often they win against incumbents. So they price defensively and lose on margin, or price optimistically and lose on price.
Competitor Intelligence aggregates UK public sector awards into a searchable, sortable competitor view. See exactly who wins in your space, and what they win it for.
Four ways Competitor Intelligence gives you an edge
Search any competitor by name
See every public sector contract they've been awarded: buyer, value, date, CPV category. Build a complete picture of their public sector book.
See who dominates your sector
Search by CPV category to see the top 10 winners by total contract value. Spot which firms dominate which buyers, and which buyers are due for a new supplier.
Track competitors and get notified
Save competitor profiles. Get notified when a tracked competitor wins a new contract in your sector. Useful for both bidders and sales teams.
Combine with Pipeline Intelligence
See this competitor won this contract, it ends in 8 months, here's the likely re-tender date. Plan your engagement strategy in one view.
What a competitor profile looks like
A worked example. Real profiles pull from actual award notice data.
UrbanEdge Facilities Management Ltd
Facilities management & cleaning services
| Contract | Value | Date |
|---|---|---|
| Facilities Management Services | £2.1m | Mar 2025 |
| Cleaning & Security Framework | £890k | Jan 2025 |
| Building Maintenance Services | £1.4m | Nov 2024 |
3 contracts in your pipeline (due for renewal in the next 18 months)
This is an illustrative example. Real profiles link to actual award notices.
Who uses Competitor Intelligence
Bidders
Price against actual market rates, not gut feel. Know what the incumbent charged and position your bid competitively.
Business development teams
Identify public sector buyers that are over-reliant on one supplier. They're the most likely to welcome a new entrant.
Sales & partnerships teams
Spot SMEs growing fast in public sector as targets for B2B services. See their contract wins before your competitors do.
Procurement consultants
Benchmark supplier performance across sectors. Support clients with market intelligence before they tender.
Competitor Intelligence is included in all Business plans
from £99/month + VAT for teams