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Invitation to tender for Bord Bia’s Irish Beef Brand Health Tracking and Campaign Evaluation

Bord Bia (Irish Food Board)

Awarded
IE
services
Ireland

This tender has closed

The submission deadline for this contract has passed. There may be more active services tenders from Bord Bia (Irish Food Board), and hundreds more across the UK public sector.

Key details

Contracting authority
Region
Ireland
Contract value
€244,000ex VAT
Submissions closed
23 July 2025
Published
24 June 2025

Procurement

Contract period
Until 27 January 2029
36 months
Procedure type
Open Procedure
Evaluation method
MEAT
CPV classifications
  • 79310000 Market research services

What happened

Bord Bia (Irish Food Board) awarded this contract to RED C Research and Marketing Ltd worth €244,000 on 27 Jan 2026. The contract runs until 27 Jan 2029.

Description

The Strategic Insight team is seeking to appoint a partner agency to undertake a tracking study to evaluate the brand health of Irish beef in key European export markets. Evaluation of B2C beef campaigns in same markets is also required.

Awarded supplier

Supplier
RED C Research and Marketing Ltd
Award value
€244,000
Award date
27 January 2026

Contact

Procurement contact for this buyer (from their other notices)

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External ID: ie-5960490 • Added 18 April 2026