BTA1784 SME Audience Segmentation
British Tourist Authority t/a VisitBritain
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Key details
Procurement
- 79300000 Market and economic research; polling and statistics
What happened
British Tourist Authority t/a VisitBritain awarded this contract to IMPACT RESEARCH LTD worth £56,500 on 29 Nov 2022. The contract runs until 31 Mar 2023.
Description
VisitBritain sought an agency to undertake robust quantitative research to provide solid sizing of the identified segments and to build on the previous findings by quantifying the results based representative and robust sample of tourism businesses.
The initial term of the contract is for a period to the end of March 2023 with the ability to extend up to two (2) further months, if required.
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External ID: cf-ocds-b5fd17-458e1f91-41bb-4a77-8fbc-2d6016e12d0b • Added 4 October 2026