BSR Branding
Health & Safety Executive
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Key details
Procurement
- 73000000 Research and development services and related consultancy services
What happened
Health & Safety Executive awarded this contract to 23RED LIMITED worth £79,400 on 17 Mar 2023. The contract runs until 12 May 2023.
Description
HSE ran a competitive tender through RM6124.
The requirements of the tender were set out within the tender documentation but are briefly outlined below.
This project is to undertake rapid research into the most effective approach to branding the new regulator and, subject to research findings, develop a BSR brand strategy.
Build consensus on the brand purpose, mission statement and values
We would like the agency to seek consensus across senior HSE officials, BSR co-regulators and cross government partners to::
- Develop a comprehensive brand purpose defining why BSR exists, what differentiates BSR from the past and why people should care about BSR (brand purpose starting point will be available to the successful agency)
- Consider how aligned we wish BSR brand to be with the existing HSE brand - including if evidence suggest BSR should stand apart from HSE
Awarded supplier
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External ID: cf-ocds-b5fd17-8a7bfc50-f5d3-4812-89d0-6ade5f183a3c • Added 4 October 2026