Creative Tender

CITB is looking for a creative agency framework that can support our multi-skilled in-house team to maximise the potential of our campaign and creative work. We are looking to appoint agencies that are creative, flexible and target focused. The successful agencies will know the CITB way, will be able to respond well to client feedback, have a real grasp of working across the whole UK, as well as the separate nations. We are looking for agencies that can inspire us to think differently and provide us with innovative approaches.

•Recruitment Packs (Board and Council)- working with our governing body the Department for Education to recruit appropriate advocates to represent CITB. Up to £5k each with 1-2 recruitment opportunities each year

•Recruitment Packs (CITB)- working with our Executive team to recruit senior roles within CITB. Up to £3k each with multiple recruitment opportunities each year

•Developing social media assets to support messaging

•Video editing for internal communications- on average 1 video every fortnight

•Publications – for new standards and training modules – these are educational materials

oMaximum of an annual refresh to all materials (see www.shop.citb.co.uk)

oIncluding tone of voice, imagery sourcing, copywriting etc.

•Corporate documents- Annual Report and Accounts, Business Plans, Research reports, Construction Skills Network report, performance reporting –

oMeeting accessibility guidelines

oAssets to support dissemination of reports and raise awareness of our work – this could be in the form of social assets, but also considering infographics for website, internal use and explainer visual assets

oMultipurpose assets that can also be shared with media outlets and our stakeholders such as building federations who have their own communications channels for sharing updates with their members

•Retrieving existing creative from the DAM and updating in line with brief, leaflets, resize of artwork, video editing of user generated content for use on social media, PowerPoint presentations

•Photography/ videography

oAgency to have the capability to collect photos and videos from construction sites (have own PPE) including relevant document to be GDPR compliant e.g. model release forms

oSource and purchase stock photography where required

oEdit videos for internal and external use - Click here to download

oVideos to include subtitles and CITB logo as a minimum

oCITB need to own all assets

oAnimation – ability to design animation for internal and external use that bring to life and explain complex processes or problems in an engaging and accessible way (these would also need to be translated into Welsh). Subtitles where needed and appropriate

•Digital Asset Management –

oUpload of all artwork files and following procedure,

oUpload of images to include permissions where needed.

oUpload Consent Forms

oRemove old artwork when we are updating campaign materials to avoid duplication

•Copywriting and proof reading

•Stakeholder engagement

oThis will include on occasions working directly with other CITB internal teams such as publications or research teams.

oCreate engaging support materials

•Welsh- Rework artwork to fit Welsh language. Approximately 70% of design work to be translated (by 3rd party) and therefore creative re-worked to fit new text. Additional information: To respond to this opportunity please click here: https://www.delta-esourcing.com/respond/5R7958R9MK