BBC Audiences Review 2023 - A deep dive on DE audience groups
OFCOM
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Key details
Procurement
- 79310000 Market research services
What happened
OFCOM awarded this contract to 2CV Limited worth £127,793 on 19 May 2023. The contract runs until 31 Oct 2023.
Description
Ofcom has a requirement for a piece of qualitative research on BBC audiences from lower social-economic backgrounds. The overall objective of this piece of research are to better understand the DE socio-economic groups and their relationship to the BBC. In the past we have faced challenges in providing a reader-friendly definition of this group and we hope this work will help provide a clearer picture of the different characteristics that make-up this highly diverse grouping.
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View all →External ID: cf-ocds-b5fd17-948e7fab-0c57-4cce-a557-eac768e919c5 • Added 4 October 2026