CO0363 HR Recruitment Advertising

Essex County Council is looking to partner with a service provider that can offer us full access to currently available and future recruitment attraction & related services. We anticipate this partnership to allow ECC to fully exploit all the sourcing methods available across both the public and private sector that drives best in class attraction of diverse talent from entry talent to executive level (and everything else in between) \r

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ECC also provide services to other public service customers and would extend the services awarded under this contract to those partners as part of our service offering.\r

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We need a partner who can recognise the variety of approaches needed to meet the requirement of an organisation who need to attract in hard to fill areas such as qualified Social Work and the volume needs of administration and customer services, and everything in between. The tone must meet the audience and what attracts a Social Worker will not be attractive to a Project Manager, and we must convey our story in such a way that is speaks to the nuances of such varied talent across a wide spectrum of professional services.\r

As a large UK Local Authority, employing c8000 staff, recruitment is a key service for ECC and the success of our attraction methods directly impacts the delivery of our organisational aims.

To achieve our objectives and remain ahead of the curve, it is vital that we have in place effective, considered, and modern attraction approaches which not only meet the needs of today but position ECC as an employer of choice for our future skills and talent needs.

We are a busy team, making c2,600 hires per annum for ECC and servicing several public organisations, to support them with their recruitment needs. Our day to day needs include specialist advertising for hard to fill roles, microsites, campaigns, and job distribution sites. In addition, we continually look to evolve and improve our EVP ‘inspired to do more’ and purposely seek to stand out from the crowd with our approach and in particular challenge perceptions of working in the public sector.

We use a multi-channel blended approach to recruitment advertising including job fairs, talent pool technology, entry to work programmes, grow your own schemes, internal mobility, profile pieces in leading publications and social media. This is all peripheral to our award-winning careers site which serves as the central repository for our message to market and where we direct our applications.

Our partner will recognise our scale and the brand equity we have already built but will also challenge us as to how we continue to evolve and how we ensure we remain modern whilst meeting our commitment to best value in the public money we spend. They will recognise where we could maximise talent attraction through better application of technology, improved approaches to social media and where our EVP and associated talent brand could be more impactful. They will guide and advise ECC to ensure the money we spend on talent attraction is utilised effectively and ultimately ensure ECC attract the right talent at the right time.

Not just focused on the ‘now’ but always pushing us to look towards the future needs of the organisation and how exemplary recruitment and talent advertising solutions can see us ready for the known and unknown talent needs, our advertising partner will provide subject matter expertise on how we stay ahead in the war for talent and how we make the best use of both existing and emerging tools in an ever-changing market.

We anticipate this partnership will potentially include, but will not be limited to:

• One off pieces of recruitment that we identify require specialist attraction.
• Campaign attraction models
• Annual subscriptions to mainstream attraction channels e.g Reed, Linkedin etc
• Amplification of attraction of diverse candidates
• Microsite creation & development
• EVP
• Specific branding for sectors and functions of ECC (e.g Social Care)
• Enhancement of awareness of our talent pool technology platform, ensuring we attract the maximum number of candidate registrations.
• Host & maintain our current careers site (including issue resolution) this will also include consuming and managing the jobs feed which comes from our ATS, please see an example file of this feed in appendix three
• Development of the ECC careers site, to ensure it is always best in class and ahead of the curve.
• Artificial Intelligence driven technology solutions
• Digital design
• Social Media amplification
• SEO consultancy
• Social Media content
• ROI tracking on all ECC spend
• Media research and recommendations (at no charge)
• Proof reading
• Copywriting and creative content
• Digital content creation
• Radio & TV campaigns
• Promotional material and merchandise