DaySaver Leisure Travel Campaign
West Yorkshire Combined Authority
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Key details
Procurement
- 79342000 Marketing services
What happened
West Yorkshire Combined Authority awarded this contract to The Ark Marketing & Media Ltd worth £25,580 on 27 Jun 2023. The contract runs until 31 Oct 2023.
Description
The West Yorkshire Combined Authority is looking to procure support from a marketing and creative agency, on behalf of MCard - the West Yorkshire Ticketing Company Ltd to deliver a creative integrated marketing campaign to promote the MCard multi-operator DaySaver range of travel tickets to public transport users and non-users in West Yorkshire. The campaign will emphasize the convenience, cost savings and flexibility offered by the Daysaver range of tickets, positioning them as the preferred choice for leisure travel in West Yorkshire.
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View all →External ID: cf-ocds-b5fd17-2c3881b4-2586-4bbc-87f9-71727147ecd6 • Added 4 October 2026