A MEDIA BUYING AND CHANNEL STRATEGY PLANNING SERVICE 2024-2027
English Heritage-Marketing
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Key details
Procurement
- 79341000 Advertising services
What happened
English Heritage-Marketing awarded this contract to McCann Erickson Central Ltd worth £13,000,000 on 1 Dec 2023. The contract runs until 31 Mar 2029.
Description
MEDIA BUYING AND CHANNEL STRATEGY PLANNING SERVICE
English Heritage is looking to procure a media buying and channel planning to provide expertise and direct support in the channel planning and buying of media to help achieve 6.5m total visitors from 2024 with an increase annually;
The appointed agency will need to provide the following services:
1. Channel neutral, through the line, marketing channel strategy planning and media buying for English Heritage sites and events at local, regional and national level.
2. Optimisation, Evaluation and reporting
3. Account management
Awarded supplier
Contact
Identifiers
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External ID: cf-ocds-b5fd17-0fcccbfc-76e3-43e8-b11c-0b1fa8b5a1a6 • Added 4 October 2026