C0028 - Audience research and segmentation exercise
Big Lottery Fund, operating as The National Lottery Community Fund
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Procurement
- 73000000 Research and development services and related consultancy services
What happened
Big Lottery Fund, operating as The National Lottery Community Fund awarded this contract to OMD GROUP LIMITED worth £45,000 on 1 Jan 2024. The contract runs until 31 Mar 2024.
Description
The aim of this research is to review our audiences and design a segmentation for our primary audiences, while also reflecting and noting our secondary audiences. This research will enable us to better understand and respond to the needs and preferences of different audience groups and give us the ability to monitor our engagement with these groups over time.
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External ID: cf-ocds-b5fd17-e465549d-b665-4bf2-aa4a-5a844f178f7e • Added 3 October 2026