2023-671 AHDB In-Market representative for the GCC (covering Dairy products)

The objective of this tender exercise was to develop the markets outside of the UAE as those are the ones with the most growth potential. Ie) Saudi Arabia, Qatar, Kuwait etc. The successful representative will be responsible for delivering an agreed strategy, including delivering agreed promotions and events, an online and social media channel strategy, and connections and networking with potential customers and exporters for British Dairy. The aim is to increase awareness to help drive value and volume sales. The successful representative will be expected to:

• Liaise closely with the AHDB Dairy Exports team, to agree and update on activity and provide the latest market intelligence and insights
• Identify and develop priority markets Saudi Arabia, Kuwait, Qatar

To be located in an agreed market in GCC with a preference for Saudi Arabia but not exclusive to.

• Effectively maintain and build new relationships with relevant contacts in the GCC Where appropriate, work jointly with them to increase market exposure and demand for British dairy products.
• Devise and implement effective local strategies to promote British dairy products aimed at increasing awareness and brand loyalty.
• Devise and help implement online and social media strategy in conjunction with AHDB Dairy & a social media company to raise awareness of British Dairy products.
• Support in-market exhibition activity.
• Liaise with AHDB staff in areas such as media, PR, digital.

The contract has a start date of the 1st August 2024 for an initial 2 year period, with the option to extend 1+1.