Adopt South Digital Marketing

Hampshire County Council invites applications from suitably experienced organisations who wish to be considered for selection to tender for Adopt South Digital Marketing. Adopt South is the partnership Regional Adoption Agency for Hampshire, Isle of Wight, Portsmouth and Southampton, providing improved outcomes for children who need secure and loving homes to flourish and be part of a family forever and supporting those touched by adoption. A contract is required for an Agency to provide the latest digital buying of Google search, AdWords and other third-party advertising on social sites.

The Contract will commence on 1st August 2024 and will be for a period of three years with the option to extend for a further two years.

Interested parties should register their interest in the project via the In-Tend website https://in-tendhost.co.uk/hampshire, and complete and submit the tender return document together with any supporting information requested by 14.00 hrs on Monday 3rd June 2024.

How to obtain the Tender Documents The Tender documents can be accessed when logged into In-Tend by selecting 'Tenders' then 'Current Tenders' & 'View Details' on the relevant tender advert and clicking the 'Express Interest' tab. Once in the tender there are five tabs - 'Tender', 'ITT - documents', 'Correspondence', 'Clarifications' and 'History'. Select the 2nd tab (ITT - documents) where you will find useful information under 'Tender Details' continue to scroll down to the heading 'Tender Documents Received' where you will be able to view / download the documents.

Please download all the documents and read very carefully.

Opting In and Opting Out Please note you are required to 'Opt In' before you can access the 'My tender Return' to start populating your response.

PLEASE NOTE you are required to 'Opt In' to view & complete the two Questionnaires for this project.

The 'Opt Out' functionality will also be available throughout the duration of the tender process. Opting out will give you the option of declaring you no longer want to receive any further communication in relation to this tender along with the opportunity of providing comments and feedback for this decision.

You can choose to 'Opt In' at any time during the tender process if you initially decided to 'Opt Out'.

Further Guidance In addition, guidance on how to participate in a tender - download and upload documents / returns and if required, register your company (free of charge), can be found on the In-tend site under the 'Help' or 'Information for Suppliers' buttons.

Receiving Notification Emails To ensure you receive email alerts and notifications from our system, please add the email domain `@in-tendorganiser.co.uk` to your Safe Senders list.

Background:

Adopt South are the Partnership Regional Adoption Agency for Hampshire, Isle of Wight, Portsmouth and Southampton local authorities, who provide the following:

• Find Families for children who have a plan for Adoption
• Find families for children whose plans are not yet decided and may have a Plan for Adoption
• Adoption Support services for adopted families and young people
• Birth Family support
• Adopted Adults support
• Contact arrangements for adopted children and their birth family

Requirement:

Adopt South are looking for a proven experienced Digital Marketing provider to achieve its annual target of approved adopters across Hampshire, Portsmouth, Southampton and Isle of Wight local authorities by reaching target audiences.

Adopt South require a minimum 50% Share of Voice especially in the search environment so that when people have seen Adopt South advertising elsewhere and/or they have conducted searches, Adopt South will be on the first three commercial listings on Google.

The winning tenderer will provide Adopt South with Digital Services in the form of Google Search, AdWords and any other digital output which delivers clicks, brand awareness and interaction to Adopt South's website and/or generation of call enquiries based on the target audience, together with relevant creative treatments to deliver cost efficiency in the digital advertising environment.

Adopt South also require paid advertising space in areas such as Google AdWords, Facebook, Instagram and LinkedIn and another commercial programmatic sites that generate clicks and/or interest in adoption. Advertising is selected as much as regionally possible to reduce wastage.

Tendering:

If you are not already registered with the Council's e-tendering website In-Tend please do so via https://in-tendhost.co.uk/hampshire and register your interest in this opportunity.

We recommend that you refer to the e-tendering guidance for suppliers which can be found by clicking on 'Information for Suppliers' at the top of the home page.