South Downs Way National Trail User Data and Analysis

The South Downs National Park Authority oversees the management of the South Downs Way on behalf of 3 highway authorities, Hampshire, West Sussex and East Sussex. The Authority has collected data on users of the SDW for some time. This includes user numbers, types of user and direction of travel, distance travelled, No. of overnight stays and expenditure. We now wish to appoint a service provider to undertake an initial one off 'pilot' analysis of available mobile phone location data for 2022 and 2023 to provide insights into the estimated total number of users of the South Downs Way, along with insights into user's distance travelled to reach the SDW, proportion of users that are regular users and proportion of users that have completed the whole route or substantial section of the route.