Children's online passive measurement - recruitment, analysis and results
OFCOM
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Key details
Procurement
- 79310000 Market research services
What happened
OFCOM awarded this contract to Yonder Consulting Ltd worth £629,800 on 17 Sept 2024. The contract runs until 19 Sept 2028.
Description
Measure UK children's (aged 8-14) use of websites and apps across smartphones, tablets and computers. To achieve this, we require a robust sample (c.700) of UK children's online behaviour to be monitored for a minimum of 4 weeks consecutively via the devices they mainly access the internet on. The sample must include children from a range of backgrounds (age, gender, socio-economic group, region/nation, ethnic group and disability/long-term limiting health condition) so we are able to report on demographic segments.
Deliverables will include a data dashboard, bespoke charts and tables, a 1-hour workshop with Ofcom 'core' team and another 1-hour session with wider Ofcom colleagues to share the analysis.
All deliverables need to be fully accessible.
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View all →External ID: cf-ocds-b5fd17-416005b8-f18c-4e31-a7ca-f265aa71c8d4 • Added 3 October 2026