2024-713 PR and Event agency in the food sector (Paris region)

AHDB require a new contract with a PR and Event agency, focusing on the food sector in the Paris region. The agency will be responsible for assisting AHDB in the organisation of 3 main events:

• Top Pros (for Head butchers)
• Vintage beef/lamb events
• Escoffier for Chefs and Colmar Frais for food service
• Also support for some smaller events will be required on top of the above three categories

The agency will need to provide AHDB with communication opportunities with major trade magazines and newspapers, plus helping with the drafting of articles and creating advertisements.

The objective for this tender is to communicate on the assets of British beef and lamb, with the ability to target all protagonists of the meat sector in France, this includes the likes of:

• Head butchers
• Wholesalers
• Buyers
• Chefs
• Food service

This will be achieved through a comprehensive strategy, using a mix of publications, events and influence. Supplier is preferred to be based or have a commercial office in France. The closing date for this tender opportunity is NOON 10th January 2025. The electronic address at which the Procurement Documents have been made directly available by AHDB by electronic means is https://defra-family.force.com/s/Welcome. This is AHDB's e-Sourcing portal. Submissions are to be in French. It is preferable that the supplier/agency is based or has a commercial office in Paris, France,