BTA2133 - B2B Evaluation
British Tourist Authority t/a VisitBritain/VisitEngland
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Key details
Procurement
- 79310000 Market research services
What happened
British Tourist Authority t/a VisitBritain/VisitEngland awarded this contract to Strategic Research and Insight worth £217,830 on 14 Apr 2025. The contract runs until 2 Apr 2026.
Description
As the national tourism agency, VisitBritain / VisitEngland works to raise Britain's profile, increase the volume and value of tourism exports and develop England's visitor economy, working with organisations of all sizes and specialities. VisitBritain is obliged to report to government the impact of its activities. The outputs of the annual B2B evaluation are used in VisitBritain's reporting to government, and the findings are used to inform evidenced based decision making at VisitBritain. The objective of the evaluation is:
To determine additional spend generated by tourists who came to Britain as a result of VisitBritain activity with the travel trade.
To provide evidence to demonstrate how effective and efficient we are in delivering our B2B activities.
To optimise our activity and make recommendations for future planning
Further Competition under the Crown Commercial Services RM6126 Research & Insights Dynamic Purchasing System (DPS).
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External ID: cf-ocds-b5fd17-5d3bfea4-285d-4a3e-ba51-f900a6ff2656 • Added 3 October 2026