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Early Years Childcare Workforce Recruitment Events Marketing ITT 2024 con_26764

Department for Education

Awarded
services
SME-friendly

This tender has closed

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Key details

Contracting authority
Region
London
Delivery: British Oversea Territories
Contract value
£2,700,000ex VAT
Submissions closed
5 December 2024
Published
15 May 2025

Procurement

Contract period
22 April 2025 - 23 April 2028
3 years
Procedure type
Call-off from a dynamic purchasing system
CPV classifications
  • 79416000 Public relations services

What happened

Department for Education awarded this contract to Identity Events Management Ltd worth £2,700,000 on 22 Apr 2025. The contract runs until 23 Apr 2028.

Description

The Department for Education (The Client) is launchung this tender to support the existing "Do Something Big campaign" We require an end-to-end events marketing agency to provide the planning and delivery of a series of events across target regions in England, using a hybrid approach of face-to-face and digital activities. Activities could include, but are not limited to:

  • Planning and delivery of a roadshow of pop-up events in local authorities most in need of localised support.
  • Full management and coordination of attendance at existing events, for example career fairs, trade shows or events where our audiences frequent.
  • Planning and delivery of virtual events, such as webinars or Q&A sessions.

We are however open to new, innovative ideas as to what mix of events would be the most successful in reaching our target audiences.

In addition to the strategic planning and delivery of events, we expect the successful agency to deliver supply the following services:

  • Event and logistics management for all events including storage, transportation and set-up of event stands, display, literature and merchandise; Sourcing, contracting and management of venues, insurance and event staff.
  • Creative copywriting, design and production to support event activity. This could include the development of bespoke messaging, email templates, content, creative assets and any bespoke merchandise or other event collateral required.
  • Data collection of expressions of interest, including database management support.
  • Reporting and evaluation of event activities against objectives and KPIs.

Awarded supplier

Supplier
Identity Events Management Ltd
Award value
£2,700,000
Award date
22 April 2025

Contact

Address
Sanctuary Buildings, 20, Great Smith Street, London, SW1P 3BT
Contact name
Benson Moyo
Phone

Identifiers

Buyer reference
tender_471181/1461140
Notice ID
a204b093-6576-44cc-8366-4f31de724fd0-845325
OCID
ocds-b5fd17-3d60f984-3de4-4e0d-ab1f-876e29ca1c24

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External ID: cf-ocds-b5fd17-3d60f984-3de4-4e0d-ab1f-876e29ca1c24 • Added 3 October 2026