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TEN-2425-034 Media Planning and Buying

National Employment Savings Trust (NEST)

Awarded
services
SME-friendly

This tender has closed

The submission deadline for this contract has passed. There may be more active services tenders from National Employment Savings Trust (NEST), and hundreds more across the UK public sector.

Key details

Region
London
Contract value
£19,800,000ex VAT
Submissions closed
18 December 2024
Published
12 May 2025

Procurement

Contract period
28 April 2025 - 27 April 2029
4 years
Procedure type
Open procedure (below threshold)
CPV classifications
  • 79341400 Advertising campaign services

What happened

National Employment Savings Trust (NEST) awarded this contract to Goodstuff Holdings Ltd worth £19,800,000 on 24 Jan 2025. The contract runs until 27 Apr 2029.

Description

Nest is currently building a new and long-term brand strategy which supports our refreshed purpose. Key to this will be the development of our first brand-building campaign.

Nest is looking for a media agency who will act as a key partner, supporting us with this foundational piece of work.

The Supplier's role will be to support Nest with brand marketing planning, audience insight development, developing budget recommendations and channel plans, delivering effective media solutions that drive value for Nest and collaborating with us to demonstrate the value of activity through robust measurement and reporting.

The Supplier will work as part of an integrated agency team with Nest's other partners to align plans and work collaboratively to deliver outstanding results.

Awarded supplier

Supplier
Goodstuff Holdings Ltd
Companies House: 10525545
Award value
£19,800,000
Award date
24 January 2025

Contact

Address
10 South Colonnade, Canary Wharf, London, E14 4PU, London

Identifiers

Buyer reference
tender_473671/1479735
Notice ID
caffe375-eb9b-4581-a54e-89380129c6c8-844836
OCID
ocds-b5fd17-a3cbb813-b063-4d3f-8a17-c9364aa4e6a8

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External ID: cf-ocds-b5fd17-a3cbb813-b063-4d3f-8a17-c9364aa4e6a8 • Added 3 October 2026