MCard Integrated Campaign 2025
West Yorkshire Combined Authority
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Key details
Procurement
- 79340000 Advertising and marketing services
- 79342000 Marketing services
- 79413000 Marketing management consultancy services
- 79341000 Advertising services
- 79341100 Advertising consultancy services
- 79341200 Advertising management services
- 79341400 Advertising campaign services
What happened
West Yorkshire Combined Authority awarded this contract to The Ark Marketing & Media Ltd worth £599,860 on 22 Jul 2025. The contract runs until 31 Mar 2027.
Description
The West Yorkshire Ticketing Company Ltd. (MCard), in collaboration with the West Yorkshire Combined Authority has appointed The Ark Marketing & Media Ltd to develop and deliver a marketing and communications strategy. The strategy, running initially from 22nd July 2025 to 31 March 2026 with a possible extension to 31 March 2027, should build on current initiatives and focus on three workstreams: MCard USPs - Brand/App awareness of multi-operator/modal tickets, Transitioning young people through each ticket range - Under 19s to 19-25s and 19-25s to adults and engaging key stakeholders to amplify our message and Growing the commuter market once a review of the existing ticket range has taken place.
These campaign workstreams will serve as the foundation for marketing activities over the forthcoming year.
Awarded supplier
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Identifiers
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View all →External ID: cf-ocds-b5fd17-6ba0b311-174c-402e-b89d-6f8c182169ac • Added 3 October 2026