Recycle Week Evaluation and PR stats
Waste & Resources Action Programme
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Key details
Procurement
- 73000000 Research and development services and related consultancy services
- 73110000 Research services
What happened
Waste & Resources Action Programme awarded this contract to Icaro Consulting Ltd worth £25,000 on 21 Aug 2026. The contract runs until 31 Oct 2026.
Description
Recycle Week 2026 will run from 14-20 September 2026 but with core campaign activity running from 31 August to 30 September and aims to increase recycling participation among adults (with a focus on 18-34 year-olds) who believe recycling is worthwhile in principle but are not consistently recycling all recyclable items.
The campaign will focus on building a stronger sense of recycling worthwhileness, helping people understand that their individual recycling actions make a meaningful difference. Creative assets will use character-led storytelling to demonstrate what commonly missed recyclable items could become when recycled, encouraging citizens to think twice before placing items in general waste.
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External ID: fts-ocds-h6vhtk-06eae3 • Added 24 August 2026