(NU/1589-44) CRM platform to manage marketing automation, lead nurturing and lead generation

We are seeking to appoint a supplier to work on the next phase of our marketing automation and CRM integration, which will support the optimisation of specific elements of the platform, as well as the introduction of new functionality, to further support the future growth of the organisation – nationally and internationally.

The supplier needs to have ability to support tactically, strategically and with implementation of new functionality as Newcastle University marketing department and the chosen platform develop.

The platform specifically is required to have ability to:

1) Host and maintain Newcastle University’s contact databases

2) Contact segmentation

3) Lead scoring

4) Lead nurturing and generation

5) Marketing automation

6) Email communications and campaigns

7) Ability to manage and maintain contact enquiries centrally

8) Landing page creation

9) Ability to track paid activity and retarget contacts

10) Blog hosting and publishing

11) Chat agent and bot functionality

12) Detailed reporting and dashboards including attribution

13) CTAs and form submissions

14) Dedicated IP for email

15) Governance and user permissions/levels

16) Host content on multiple sub domains

17) Technical and strategical support

18) Website CMS

19) Capacity requirement: Minimum 217,000 contact records Minimum 150 user licences