(NU/1589-51) Purchasing of placements on 3rd party websites
Newcastle University
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Key details
Procurement
- 79000000 Business services: law, marketing, consulting, recruitment, printing and security
- 72210000 Programming services of packaged software products
- 48480000 Sales, marketing and business intelligence software package
- 48481000 Sales or marketing software package
- 79413000 Marketing management consultancy services
- 79342000 Marketing services
- 72212481 Sales or marketing software development services
- 72212480 Sales, marketing and business intelligence software development services
What happened
Newcastle University awarded this contract to IDP Connect Ltd on 15 Mar 2022.
Description
We are seeking to appoint a supplier to help provide flexible booking of paid for placements, statistical platforms, profiles and other related services and advertising on a range of websites detailed below.
It is expected the value of each booking request will be between £500 and £100,000 inclusive of all taxes and agency fees. It is estimated there will be between 0 and 20 requests within the contract period. The total value of the work will be between £0 - £2,000,000
The supplier specifically is required to provide the following services and experience
1) The flexible placement of at cost digital advertising and paid for profiles on:
a) Whatuni.com
b) Completeuniversityguide.co.uk
2) Provide campaign attribution and KPI measurements for activity relating to the paid activity on each site
3) Direct access to IDP Connect IQ On Demand tool
4) Direct access to IDP Connect IQ Demand Track
5) Provide regular insight into industry best practice, trends and future placement opportunities, for example:
a) Provide insight into profile performance against competitors
b) Provide case study examples of other providers maximising their profiles on listing sites
c) Suggest additional placement opportunities across the IDP portfolio to improve campaigns and increase ROI
d) Give advance notice of new features and products available across the IDP portfolio of websites and associated third party placements
6) Provide a single Account Manager for updating and managing the placements
Awarded supplier
Contact
Identifiers
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External ID: fts-ocds-h6vhtk-032857 • Added 20 August 2026