(NU/1589 – 72) Employer Brand Development – Newcastle University

We are seeking to appoint a supplier to support the development of our Employer Brand with a focus on recruitment for professional services staff.

The creative services required will focus on three specific areas:

1. Market Research to develop our value proposition

a. Undertake research to benchmark our 'offer' regarding value proposition and terms and conditions relative to others such that we can (a) be aware of any gaps in our offer such that HR can work to fill these and (b) understand how we are distinct from other offers so that we can labour these USPs as part of the promotional activity.

2. Creative Development

a. Create some compelling new content explaining the various professional career opportunities at the University. This will include 4 x 3 minute videos communicating our value proposition.

b. Engaging with stakeholders to identify the narrative/story for each video

c. Videos will require end-to-end script writing, filming and editing

d. Supply alternate cuts of the videos for use in different placements

i. 1:1 ratio social placement (60 second cut)

ii. 1:1 / 16:9 / 9:16 teaser trailers (10-15 seconds)

iii. 16:9 condensed cut (1 – 3 minutes long)

e. Supply projects and raw assets for in-house use after completion

i. Be able to package up and supply all elements from a project to be worked on in-house using Adobe Creative Cloud applications

ii. Ensure all footage, audio, designs and other composite elements created by the supplier are available and licensed for use in-house by Newcastle University in other productions

iii. Provide costings for license buy-outs on stock or 3rd party elements where appropriate

3. The development of up to 15 web pages, including the

a. Review of existing pages to identify opportunities to condense pages

b. Writing of compelling new content driven by our core values

c. Stakeholder engagement