(NU/1589 – 71) Strategic Narrative – Creative & Content Development

We are seeking to appoint a supplier to support the development of our strategic narrative with a focus on communicating our five thematic strengths.

Our vision is to be a world-leading university, advancing knowledge, providing creative solutions and solving global problems. We're world class at many things, but particularly recognised for our expertise in these areas:

1. Ageing and Health

2. Cities and Place

3. Culture and Creative Arts

4. One Planet

5. Data

The creative services required will focus on two specific areas:

1. Developing the headline value proposition statements for each strength

2. Develop 1 x 3-minute video for each strength communicating the value proposition through a compelling narrative (Total of 5 videos)

a. Engaging with stakeholders to identify the narrative/story for each research strength

b. Videos will require end-to-end script writing, filming and editing

c. Supply alternate cuts of the videos for use in different placements

i. 1:1 ratio social placement (60 second cut)

ii. 1:1 / 16:9 / 9:16 teaser trailers (10-15 seconds)

iii. 16:9 condensed cut (1 – 3 minutes long)

d. Supply projects and raw assets for in-house use after completion

i. Be able to package up and supply all elements from a project to be worked on in-house using Adobe Creative Cloud applications

ii. Ensure all footage, audio, designs and other composite elements created by the supplier are available and licensed for use in-house by Newcastle University in other productions

iii. Provide costings for license buy-outs on stock or 3rd party elements where appropriate.