City of Wolverhampton College Advertising and Marketing Services

City of Wolverhampton College is looking to work with a marketing agency to support the marketing team to run two years of advertising campaigns. The overall aim of the activity will be to create awareness of City of Wolverhampton College (and our key messages around defining futures) within our catchment areas across the year, in order to increase student application and enrolment numbers.

City of Wolverhampton College is looking to work with a marketing agency to support the marketing team to run two years of advertising campaigns. The overall aim of the activity will be to create awareness of City of Wolverhampton College (and our key messages around defining futures) within our catchment areas across the year, in order to increase student application and enrolment numbers. The service provision will require the selected agency to develop and manage a multi-channel advertising campaign to support the marketing team in driving student applications and enrolment numbers. This will include, but is not limited to:

• Campaign planning to allocated budget
• Media buying
• Account management
• Offering a process for the college to provide campaign artwork
• Advice and guidance on optimising ad artwork and copy
• Reporting, analysis and optimisation of campaigns to ensure maximum effectiveness and best value for money