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Media Buying and Channel Strategy Planning Service 2024 - 2027

English Heritage

Awarded
services

This tender has closed

The submission deadline for this contract has passed. There may be more active services tenders from English Heritage, and hundreds more across the UK public sector.

Key details

Contracting authority
English Heritage
public body
Region
Swindon
Delivery: West Midlands
Sectors
Professional Services & Consulting, Marketing & Communications
Contract value
£13,125,000ex VAT
Submissions closed
2 May 2023
Published
3 April 2023

Procurement

Contract period
1 April 2024 - 31 March 2029
5 years
Submission method
Electronic Submission
Procedure type
Restricted procedure
CPV classifications
  • 79341000 Advertising services

What happened

English Heritage awarded this contract to McCann Erickson Central Ltd (UM Birmingham) on 1 Dec 2023. The contract runs until 31 Mar 2029.

Description

English Heritage is looking to procure a media buying and channel planning to provide expertise and direct support in the channel planning and buying of media to help achieve 6.5m total visitors from 2024 with an increase annually;The appointed agency will need to provide the following services:1. Channel neutral, through the line, marketing channel strategy planning and media buying for English Heritage sites and events at local, regional and national level.2. Optimisation, Evaluation and reporting

3. Account management

Awarded supplier

Supplier
McCann Erickson Central Ltd (UM Birmingham)
Award date
1 December 2023

Contact

Address
The Engine House, Firefly Avenue, Swindon, SN2 2EH
Contact name
Jessie Askey
Email
[email protected]
Phone
07827762352

Identifiers

Buyer reference
P/REF EH 00001945
Notice ID
009642-2023
OCID
ocds-h6vhtk-03b827

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External ID: fts-ocds-h6vhtk-03b827 • Added 20 August 2026