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AHDB In-Market representative for Asia (covering Dairy products)

AHDB (Defra Network eTendering Portal)

Live
Confirmed tender
services

Key details

Contracting authority
Region
Coventry
Delivery: United Kingdom
Contract value
£333,333ex VAT
Deadline
22 April 2024
Published
15 March 2024

Procurement

Contract period
10 June 2024 - 9 July 2028
4 years
Submission method
Written
Procedure type
Open procedure
CPV classifications
  • 79342000 Marketing services

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What happened

The contract runs until 9 Jul 2028.

Description

AHDB intend to procure a Contract to a successful Supplier for the provision of an in-market representative for Asia (covering Dairy products). The successful representative will be required to deliver an agreed strategy, including delivering agreed promotions and events, an online and social media channel strategy, and connections and networking with potential customers and exporters for British Dairy. The aim is to increase awareness to help drive value and volume sales, as well as ensuring value for money for levy payers is provided.

Full description

AHDB intend to procure a Contract to a successful Supplier for the provision of an in-market representative for Asia (covering Dairy products).. The successful representative will be required to deliver an agreed strategy, including delivering agreed promotions and events, an online and social media channel strategy, and connections and networking with potential customers and exporters for British Dairy. The aim is to increase awareness to help drive value and volume sales, as well as ensuring value for money for levy payers is provided. Estimated value is £100k per annum but this could change over the course of the contract.

The Contract is expected to commence on the 6th June 2024. The initial Contract duration is 2 years (with a break clause after year one if required) with the options to extend 1+1 via single terms. The extension may be a full or part time position depending on the requirements of AHDB and therefore we would like to be upfront and transparent about that at the beginning of this process.

The electronic address at which the Procurement Documents have been made directly available by AHDB by electronic means is https://defra-family.force.com/s/Welcome. This is AHDB’s e-Sourcing portal.

Contact

Address
Middlemarch Business Park, Coventry, CV3 4SU
Contact name
Sarah Waters

Identifiers

Buyer reference
2023-677
Notice ID
008296-2024
OCID
ocds-h6vhtk-0448db

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