2023-646 Social media requirements

AHDB would like to procure a social media partner to deliver its domestic, consumer-facing ‘always-on’ social media activity, to help us creatively achieve our goals, whilst complying with legal obligations, and ensuring the best return on our levy payers’ money.

The current brands are as follows:

• We Eat Balanced (‘We’ will change to ‘Let’s’ Dec 2023)
• Love Pork
• Simply Beef & Lamb

However, there’s potential for social media needs to change over time, depending on developing business requirements. The electronic address at which the Procurement Documents have been made directly available by AHDB by electronic means is https://defra-family.force.com/s/Welcome. This is AHDB’s e-Sourcing portal.

AHDB would like to procure a social media partner to deliver its domestic, consumer-facing ‘always-on’ social media activity, to help us creatively achieve our goals, whilst complying with legal obligations, and ensuring the best return on our levy payers’ money.

The current brands are as follows:

• We Eat Balanced (‘We’ will change to ‘Let’s’ Dec 2023)
• Love Pork
• Simply Beef & Lamb

However, there’s potential for social media needs to change over time, depending on developing business requirements. AHDB’s total spend for social media is variable, depending on business requirements. The table below indicates an approximate spend over the last few years. Future spend may increase or decrease over the life of the new contract.

Regardless of spend, we expect value for money and a strong return on investment.

2023-24 £700-750k 2022-23 £330k 2021-22 £400k

AHDB reserves the right, if required, to source additional social media support, as there may be instances where better value / specialist support can be achieved elsewhere. In such cases, our social media partner will be advised and consulted with accordingly.