Marketing and Communications Framework

Pool Re are looking to establish a Framework Agreement for Marketing and Communication Services.

Suppliers appointed to the Framework will deliver services to the Pool Re Marketing and Communications team.

The Framework will be divided into three (3) Lots:

Lot 1: Design, Videography and Annual Report

Lot 2: Public Relations

Lot 3: Public Affairs

• Supplying all graphic design and artwork services for Pool Re’s external facing collateral, including but not limited to; posters, leaflets, brochures, reports (short and long), event materials, podcast graphics and more – which can be available in print, online or offline
• Supplying graphic design, layout and artwork for Pool Re’s internal set of documentation, including but not limited to; internal policy documents, Powerpoint presentations and more – which can be made available in print, online or offline.
• Creating and designing digital assets for online use, such as e-mail templates, digital banners and social media assets – ensuring a seamless and engaging user experience.
• Collaborating with the Pool Re marketing and communications team to bring design concepts to life.
• Maintaining brand guidelines up to date when necessary, which includes creating new logos, typography, photography and visual assets
• Ensuring all designs adhere to the Pool Re brand guidelines, for example; selecting fonts and colour palettes to reinforce brand identity. This will include creating mock ups to illustrate design concepts and allowing decision making.
• Ensuring all digital designs adhere to accessibility standards. Create accessible PDFs and uses Acrobat accessibility checker, colour contrast checker and other accessibility tools to ensure compliance with standards.
• Development of brand propositions, visual elements and associated multi-channel style guides for services, programmes and partnerships, including but not limited to; creating of identity, colour palette, typography, look and feel.
• Manage all aspects of video production required including but not limited to;
  • Provision of a rationale to support recommended approach
  • Film production including pre and post production stages
  • Storyboarding
  • Venue/actor sourcing
  • Live Videos
  • Animation
• Proposing a design concept for the Annual Report (approx. 160 pages), including but not limited to; front cover, internal page design and table of contents
• Providing copywriting assistance – reviewing the entire content of the Annual Report to ensure consistency of tone of voice is achieved and remove grammatical and spelling errors
• Providing photography assistance to ensure relevant photography is used throughout the Annual Report.
• Organising the printing of approx. 100 copies of the Annual Report, each year.