2024-729 AHDB France requirements for graphic design & communications (Website maintenance/Digital actions/Content creation/Print)

AHDB France intend to procure a digital agency, preferably based in France and specialising in the food sector for graphic design and communications requirements.

The successful agency must be able to meet the needs of AHDB in terms of 4 main areas, shown below:

1) Website design and development

2) Digital Content creation (SEO driven articles, graphics and videos)

3) Digital promotion and communication activities in general, aimed at professionals through social media and other channels

4) Offline design: support alignment between offline and online branded assets. Offline assets may include brochures, posters, labels, invitations, leaflets, adverts in trade magazines, logos etc

Proposals must be submitted in French. 80% of the documents are produced in French, 20% in English.

The maximum budget is €100 K for the first year, VAT excluded, and up to 150K per annum for the following 2 years therefore there is the potential for a total contract amount of €400k if all extensions are taken up by AHDB.

The closing date and time for this opportunity is NOON on the 20th January 2025.

Initial contract period is for 1 year with the option to extend by 1+1

The electronic address at which the Procurement Documents have been made directly available by AHDB by electronic means is https://defra-family.force.com/s/Welcome. This is AHDB’s e-Sourcing portal.

AHDB France wishes to select a digital agency preferably based in France, which specializes in the food sector. This agency must be able to meet the needs of AHDB in terms of 4 main areas, as listed below:

1) Website design and development

2) Digital Content creation (SEO driven articles, graphics and videos)

3) Digital promotion and communication activities in general, aimed at professionals through social media and other channels

4) Offline design: support alignment between offline and online branded assets. Offline assets may include brochures, posters, labels, invitations, leaflets, adverts in trade magazines, logos…

The successful agency must have the expertise and experience to cover all aspects of the requirements set out within the specification.

The agency will be required amongst other requirement to provide artwork, design files, wording of all documents and items relating to the marketing and the promotional activities of the Quality Meat from Britain brand in France. The ultimate objective of the successful agency is to create a strong and positive image of the British beef and lamb industry in France through the Quality Meat from Britain brand. The focus will be on promoting the key messages of the brand, highlighting taste, natural production methods, freshness, animal welfare standards, environmental responsibility, consistency, regularity of supply through the Quality Meat from Britain brand. The target audience is B2B, and includes red-meat importers, wholesalers, retailers, head butchers, chefs, food service professionals…

The successful agency will be required to provide artwork, design, and wording of all documents and items relating to the marketing and promotional activities of Quality Meat from Britain in France, as set out within this specification. Please register and refer to the Specification of Requirements on the Atamis portal if you are interested in this tender opportunity.