​Travel Rewards Mobile App to Influence Behaviour

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We are looking to commission an external organisation to engage with local communities to promote active and sustainable travel through a rewards-based platform. The successful delivery organisation should be able to offer an app-based platform which works for all mobile operating systems, which can successfully track journeys made by a user and offer rewards for travelling on foot, by bike or on public transport. Rewards offered should be localised as much as possible within West Yorkshire, relevant to the audience and should promote reasonable changes in travel behaviour.

The anticipated contract start is January 2025 with an end date of March 2027.

The estimated contract value is up to £450,000 (excluding vat).

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West Yorkshire Combined Authority’s Active Travel and Behaviour Change team works in partnership with a range of public, private and community organisations to encourage more people to travel actively for short journeys. Communities across West Yorkshire and York are seeing the benefits of new, high-quality cycling and walking infrastructure, including Bradford’s Canal Road Cycleway, Leeds’s City Centre Cycle Superhighway, the Castleford Wakefield Greenway, a series of canal towpath upgrades in Bradford, Kirklees and Calderdale, and Scarborough Bridge, York.

We are looking to commission an external organisation to engage with local communities to promote active and sustainable travel through a rewards-based platform. The successful delivery organisation should be able to offer an app-based platform which works for all mobile operating systems, which can successfully track journeys made by a user and offer rewards for travelling on foot, by bike or on public transport. Rewards offered should be localised as much as possible within West Yorkshire, relevant to the audience and should promote reasonable changes in travel behaviour.

The anticipated contract start is January 2025 with an end date of March 2027.

The estimated contract value is up to £450,000 (excluding VAT).